Miva had been depending on local foot traffic, driving sales mostly through email marketing, and organic leads, not experiencing a positive return or business growth.  Miva reached out to Summit to discuss our involvement in turning the Facebook Media Buying, and eCommerce Marketing activities around. A large part of the issue was that Miva could not utilize the sales channels they had in place due to being denied access. Miva had applied for Instagram product tagging 10 months prior to working with us and was denied, unable to access this main traffic resource to boost sales.  

Selling sustainable fashion and jewelry to the US market, we first ran a full audit on the brand to asses the health of its online assets. 

Through this process, we were able to instantly identify areas for improvement, and where to begin our efforts to build traffic resources that would improve paid ad campaigns moving forward. 

We were able to drive more foot traffic, sell more products and attract new buyers by expanding the brand digitally, using the client's email list and position paid campaigns that her target audience would see and convert from.

Miva is set up for future sales and marketing success. We helped the owner set up her Shopify storefront to generate more online sales, established solid resource channels to drive consistent sales traffic and set her up with a new email marketing system and process. Today, they are consistently making sales across the US and are looking to roll out consistent paid ad campaigns to scale the shop.

- Commerce Manager and Catalog Set-up in Facebook

- Creation of Facebook Shop

- Instagram Product Tagging Approval and Instagram Shop Set-up

- Shopify Website SEO Implementation and Shop the Look pages to Increase Sales

- Email Marketing Platform Set-Up and strategy

- Facebook Pinterest and Instagram traffic strategy, campaign launch and management